Merck & Co

Health Portal and Corporate

US Corporate Portal

Novartis was 6 months behind on launching first .com site for US. The vendor only had high fidelity mockups and was not able to produce a viable website. At this point the design and technology was over a year old and they scrapped the project. We (eyeC Systems inc.) were invited to bid on an entire new design and roll out but in a 3 month time frame, based on work we had done for merck.com. We were awarded job in one week and went on to successfully launch in 3 months.

The Need

Design Novartis US Pharma corporate portal with access to product information but with a focus on health and research. Architect new flow for existing content to be scaleable for new content and features. Develop web guidelines, standards and processes for publishers.

AlzheimersDisease.com Case Study





Need

  • Brand-new site for Alzheimer’s Disease Awareness and recognition for their Caregivers.
  • Caring for the Caregiver Community where stories can be shared and support given from the group.
  • Health Care Pro Section for product discussion “See your Dr. about a new treatment…”.

Pain Points

  • New site no data for comparisons
  • Patients will not access the site
  • Some features a liability i.e. chat

Concerns

  • No prescribing or referencing treatments
  • Security of data
  • Light on graphics for fast page load

Must Haves

  • Community sharing stories
  • Health Topics
  • Projects for caregiver and patients

Would Be Nice

  • Press room for related news
  • Personalized home page
  • Stock Ticker home page

Research: Used advanced sites spacejam.com, myspace.com, xanga.com and of course ibm.com to pattern ease of use and architecture. Little time to interview stakeholders (product mgmt, board members, legal, medical, marketing and IT), instead we used online forms to gather consensus.

Insights: Business units would like a publishing tool. Content management solution will work for most publishers except product. Product teams want publishing guidelines and need a faster way to publish product information. Product sites will be responsible for individual product sites, can not be on corporate portal. The Board just wants everything done yesterday. Users want to have information they can trust and be able to recommend to friends and family.

Conclusions: Business units would like a publishing tool. Content management solution will work for most publishers except product. Product teams want publishing guidelines and need a faster way to publish product information. Product sites will be responsible for individual product sites, can not be on corporate portal. The Board just wants everything done yesterday. Users want to have information they can trust and be able to recommend to friends and family.


What

Using technology and design to simplify the chaos into a compelling journey

Why

Turn complex problems into innovative solutions

Where

(650) 477-7527
info@moonfusion.com
Melrose, MA



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