“Users are not always logical, at least do not appear on the surface. You need to look a little deeper into how people think and act.”
“Problems with visual design can turn users off very quickly so that they never discover all the smart choices you made with experience design.”
“Left unchecked, technology turns people into proxies. That is why it’s so crucial that we integrate empathy and compassion into the our design process.”
Highly accomplished, results-driven, and award-winning User Centered Designer with a solid and comprehensive background in UX and Product Design with proven success in delivering ROI results. Effectively defines, develops and implements design plans to meet or exceed goals. Drives the creative and UX design process. Excels at analyzing data and trends / identifying insights / and developing / launching successful new apps/products.
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History In the early 90’s I started as a graphic designer for print advertising. Mid 90’s I was designing digital video kiosks for use at trade shows, for top pharma companies. Late 90’s and early 2000’s taking my interactive skills to the web and redesigned 14 web 2.0 sites for 2 of the Top 5 Global Pharma Co’s: Merck and Novartis. 2010’s worked on retail and B2B websites, inbound marketing, and SEO practices. 20teen’s worked at a Start-Up for medical device apps. My role was from Branding, UX, and Marketing. Most recent role: Senior UX Designer at Citizens Bank.
Channel your energy into something you believe in. I'm fortunate to be inspired by solving users' pain points while keeping business goals intact.
I am a constant work in progress that needs to grow. I am always looking to challenge and improve myself, which is why in my spare time I like to participate in industry meetups, engage with UX organizations, side projects etc.
While my role provides me with a creative outlet, I'm constantly challenging my self with other creative outlets like photography and abstract drawing so I'm able to create and adapt what I learned to my career.
Remember where you came from and be grateful for where you're at! Treat others with kindness and contribute to a culture of respect and open collaborative environment.
